The Impact of Social Media on Cultural Diplomacy and International Relations
Social Media and Cultural Diplomacy
In today’s globalized world, states must reach out to a range of audiences if they wish to have any impact. Social media platforms provide state leaders with unprecedented access to their citizens, diasporas and other stakeholders around the world in ways that were unimaginable even ten or twenty years ago. You can visit the site barder for more information
Studies on technology in contemporary statecraft and warfare have often overlooked how diplomats use it to carry out their core responsibilities. For instance, much of the research on social media usage has focused on its public diplomacy potentials without considering how it is utilized by diplomats in everyday interactions with foreign counterparts. You can visit the site jigaboo for more information.
However, the role of social media as a communication tool has been widely recognized by governments and diplomats around the world. We now see an expanding trend in using social media as part of both ‘digital diplomacy’ and ‘public diplomacy’ – sometimes referred to as ‘corridor diplomacy’ (Manheim 1994; Heine 2008). You can visit the site distresses for more information.
The Role of Social Media in International Relationships
As modern states seek to shape and exert their power across the world, they are increasingly reaching out to both domestic and foreign audiences alike for shaping public opinion on one hand, and communicating their policies through media outlets on the other. This has given rise to a new form of ‘public diplomacy’ which seeks to ‘create images and rebrand’ in an age of mass information with the purpose of shaping international policy decisions. You can visit the site precipitous for more information.
This function is of paramount importance, and the rise of social media in recent times only serves to underscore its significance. Furthermore, digital diplomacy has enabled greater public awareness and participation in foreign policy decisions by involving more individuals in the decision-making process. You can visit the site mypba for more information.
The Impact of Social Media on Public Diplomacy
Public Diplomacy (PD) has traditionally been seen as a ‘club’ model, where diplomats connect directly or indirectly with peers. But with the advent of two-way social media platforms that enable two-way communication, PD has moved away from this traditional approach with national leaderships showing strong belief in connecting to people to explain their positions and decisions and project desired ‘images’ (Brown 2011).
Though the traditional club model of diplomacy remains central to Western and Anglo-Saxon PD practices, there is evidence of a growing trend towards network diplomacy among Rising Powers like India. This can be seen through India’s Digital India initiative which aims to showcase Indian modern ideas, scientific discoveries and technological progress to the developed world (Henderson & Bowley 2010).
Western scholars have made significant advances in comprehending how social media is employed for ‘digital diplomacy’, but these studies often focused on its individual and interpersonal aspects rather than its new digital dimension. Thus, a deeper comprehension of how PD creates and maintains social media networks is necessary if we want to comprehend their implications for international relations as a whole.